About Us

Our Mission

At Her Fitness Templates, we empower aspiring female fitness coaches to confidently launch and grow their online coaching businesses with ease. We believe starting your own business shouldn’t feel overwhelming — it should feel exciting, aligned, and totally possible.

We create beautiful, functional, and fully customisable digital templates that help you streamline your coaching systems, save time, and show up professionally — without the stress or burnout.

Whether you’re just getting started or refining your workflow, we’re here to give you the tools, confidence, and motivation to step into your role as a business owner.


What Makes Us Different

  • We’re women who get both fitness and business.
    Founded by a designer with a strong background in business systems and creative strategy, we know how to build tools that actually work and look amazing.
  • We’re not here to sell you fluff.
    Everything we create is designed to save time, reduce overwhelm, and set up real structure behind the scenes.
  • We believe in making business feel light, not hard.
    We’ll show you that running your own coaching biz doesn’t need to be complicated — you just need the right starting blocks.

Who We Serve

We create templates and tools for:

  • New and aspiring female online fitness coaches
  • Personal trainers looking to grow a side hustle
  • Women who want freedom, creativity, and a business they’re proud of

Core Brand Values

  • Empowerment: Helping women step into their potential and build something of their own
  • Simplicity: Making things easy to use, clear to follow, and stress-free
  • Inspiration: Encouraging coaches to believe in their goals and take action
  • Support: Creating tools that guide, uplift, and remove decision fatigue